Direct Sportslink has been working with corporations and brands for over 15 years on various athlete marketing campaigns. We have marketed some of the top athletes in the world and negotiated all aspects of an athlete marketing contract for our clients, including but not limited to television commercials, print campaigns, radio commercials, and website promotions using the name, face, and image of active and retired professional athletes in numerous sports.
Direct Sportslink athlete marketing work includes securing numerous Heisman Trophy winners (Desmond Howard, Doug Flutie, Charlie Ward, Troy Smith, Tim Brown, Matt Leinart, and Herchel Walker to name a few) for Nissan's Heisman House commercials. Other Direct Sportslink endorsement work includes securing Clint Dempsey for the Modelo Especial beer endorsement with ESPN commercials and 7-11 in-store support and negotiating Mean Joe Greene's Super Bowl commercial for Proctor and Gamble. To view other Direct Sportslink athlete marketing work please view our recent events page.
If you are looking to secure any active or former professional athlete for any type of endorsement we can help you secure the talent and negotiate the contract for your desired media and marketing rights.
Location: Super Bowl Commercial
Client: Proctor and Gamble
Direct Sportslink negotiated Mean Joe Greene's Super Bowl commercial featuring Joe Greene's endorsement of Proctor and Gamble's Downy Unstopables. This Super Bowl commercial was a remake of Mean Joe Greene's famous Coke Super Bowl commercial. To view the commercial please visit Joe Greene's Official Website. To secure Joe Greene for any athlete marketing campaign or Joe Greene endorsement please contact a Direct Sportslink celebrity booking agent.
Q: Do you have any suggestions for me when reviewing various sports celebity agencies on the internet to determine who is experienced with athlete marketing contracts? A: Absolutely, make sure that a company can show you in detail the work they have done specifically when negotiating athlete endorsements, athlete appearances, and the media rights associated with any product endorsement. Some websites will list athlete endorsement deals or post photos of athlete endorsements to make it appear as if they have done the work. Don't be fooled, look closely and do your homework to make sure they are the company doing the work. You can tell the difference by the generic listings or photos vs. the detailed explanation you get with Direct Sportslink about the specific athlete marketing booking such as our work with Clint Dempsey (Modelo), Joe Greene (Proctor and Gamble), and Desmond Howard (Nissan).